Report: 20% of online video fans watch less TV

July 9th, 2009

A fifth of online video aficionados watch less TV as a direct result of online video, seemingly confirming the fears of TV networks that their traditional audience is moving online. A new report from Frank N. Magid Associates and Metacafe claims that online video offerings are now becoming as or more entertaining than shows on the boob tube, and the types of clips people watch online span many different genres.

The most popular online videos were not professionally produced content, according to the study. Instead, the largest ...

Read the whole story on Arstechnica









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