Look, touch, no sales strategy fails as Nokia closes stores

December 10th, 2009

Nothing is eerier than stepping off a crowded, double-wide sidewalk on Michigan Avenue into a barren store where there are no checkout counters and all the employees are staring at you because you're the only one there. That's what I experienced firsthand on more than one occasion at the flagship Nokia store in Chicago, located on what's called the "Magnificent Mile." The Mile is packed with high-end and high-volume shops like the Apple Store, Nike Town, Levi's, and others designed for masses of ...

Read the whole story on Arstechnica









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